The Greek E-Commerce Market: The Numbers
The e-commerce market in Greece surpassed €8 billion in 2025 and is expected to maintain its upward trajectory into 2026. The pandemic accelerated the adoption of online shopping, and this habit has persisted.
Trend 1: Mobile Commerce
M-commerce now accounts for over 55% of online purchases. A mobile-first e-commerce store is no longer an option — it is a necessity.
Trend 2: Same-Day & Next-Day Delivery
Consumers are accustomed to speed. Businesses that offer fast delivery see significantly higher conversion rates.
Trend 3: Social Commerce
Purchasing directly through Instagram, TikTok, and Facebook is becoming increasingly popular, especially among younger audiences.
Trend 4: Sustainability
Research shows that over 40% of Greek consumers prefer brands that demonstrate a commitment to sustainability. Be sure to communicate your practices effectively.
